Rohitash Repswal, who owns a digital marketing business in a cramped, residential neighbourhood of New Delhi, said he ran a 1,000 rupee ($14) piece of software round-the-clock in recent months to send up to 100,000 WhatsApp messages a day for two BJP members. The software tools appear to overcome those restrictions, allowing users to reach thousands of people at once.ĭivya Spandana, the social media chief of the Congress, and the BJP’s IT head, Amit Malviya, did not respond to requests for comment. With fervent campaigning in India’s staggered general election, which concludes on May 19, the demand for such tools has surged, according to digital companies and sources in the ruling Bharatiya Janata Party (BJP) and its main rival, the Congress party.Īfter false messages on WhatsApp last year sparked mob lynchings in India, the company restricted forwarding of a message to only five users. The activities highlight the challenges WhatsApp, which is owned by Facebook Inc, faces in preventing abuse in India, its biggest market with more than 200 million users. Rohitash Repswal, a digital marketer, checks a WhatsApp message that he sent using a software tool that appears to automate the process of sending messages to WhatsApp users, inside his office in New Delhi, May 8, 2019.
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